POPAI: Ad Spending Heads Into Tepid Recovery
Depending on which media forecast you look at, U.S. advertising spending in 2009 declined for the second or third year in a row. And U.S. ad spending in 2010 will either show a meager gain or fall a bit more. Read the full story...
EXPERIAN: Commercial Risk Scores Improving Since Beginning of the Year
Experian's Business Benchmark Report is a monthly view of how U.S. businesses are faring. Designed to monitor the progress of business recovery, the report shows four key indicators of business health, including commercial risk score, days beyond payment terms, percentage of dollars delinquent and percentage of dollars severely delinquent. Read the full story...
EXPERIAN: Learning the Complete Credit Profile of Your Customers
The United States is facing a long road to recovery. Businesses are mired in an epidemic of souring consumer confidence that has swept through and ravaged sectors from construction, to retail, to big ticket items and beyond. Read the full story...